Make Your Account

Setting up your Journey Mapper account is quick and straightforward. You’ll be ready to start mapping customer journeys in less than two minutes.

Creating Your Account

Creating your account is simple and takes less than two minutes. Visit journeymapper.app/login and choose your preferred sign-in method. We recommend using Google OAuth for the fastest setup, or you can use our magic link system by entering your email address.

After signing in, you’ll complete a brief onboarding process. Select your industry from options like Coworking, Hospitality, or Airbnb, choose your company size, and tell us your goals for using Journey Mapper. This helps us customize your experience and suggest relevant templates.

Understanding the Interface

Your Journey Mapper interface is designed for simplicity and efficiency. The top navigation contains everything you need: the Journey Mapper logo returns you to your dashboard, Templates takes you to our pre-built journey library, Help provides documentation and support, and your User Menu handles account settings and billing.

Your main dashboard centers around two key areas: the Team Selector and Journey Grid. The Team Selector shows your current team in the top-left corner and lets you switch between teams with a simple dropdown. Your team limits depend on your subscription: Free users get 1 team, Pro users get 5 teams, and Pro Plus users get 10 teams.

The Journey Grid displays all your journey maps as cards, each showing the journey name, description, last modified date, team member avatars for shared journeys, and a preview thumbnail. The large ”+” button creates new journeys instantly.

Creating Your First Team

Teams organize your journey maps and enable collaboration with colleagues. If you’re a new user, you’ll be prompted to create your first team automatically. Simply choose a descriptive name for your organization or project.

Managing your team is straightforward. Access team settings via the gear icon next to your team name. To invite members, click “Invite” and enter email addresses, then assign roles based on their needs. Admins have full access and can manage team settings, Editors can create and edit journeys, and Viewers have read-only access to journeys.

Creating Your First Journey

You have three powerful ways to create a journey, each suited to different needs and preferences.

Start from Scratch gives you complete creative control. Click the ”+” button on your dashboard, choose “Create Blank Journey,” enter a name and description, and begin with an empty canvas. This approach works best when you have a clear vision of your customer journey.

Use a Template accelerates your process with proven frameworks. Click “Browse Templates,” filter by your industry such as Coworking or Hospitality, select a template that matches your use case, and customize the pre-built touchpoints. Templates save hours of work and provide best-practice structures.

AI Generation (available for Pro+ users) creates intelligent starting points. Click “Generate with AI,” describe your customer journey in natural language, choose your complexity level between Basic and Advanced, and let our AI create the initial structure. This feature combines the speed of templates with the customization of starting from scratch.

When creating any journey, you’ll set important metadata including a clear, descriptive name, a brief overview of the journey scope, an optional cover image from Cloudinary, and industry tags to help categorize your work.

Understanding Subscription Tiers

Journey Mapper offers flexible subscription options to match your needs and scale with your organization.

Free Tier provides everything you need to get started. You’ll have 1 team, 5 journeys per team, 10 touchpoints per journey, basic touchpoint properties, and basic export options. This tier is perfect for individuals or small teams exploring journey mapping.

Pro Tier ($75/month) expands your capabilities significantly. You get 5 teams, 30 journeys per team, 100 touchpoints per journey, advanced touchpoint properties, full analytics dashboard access, team collaboration features, and 20 AI generations per month. Most growing businesses find this tier ideal for their needs.

Pro Plus Tier ($99/month) provides enterprise-level features. You’ll have 10 teams, 50 journeys per team, advanced analytics capabilities, emotional flow visualization, priority support, and 50 AI generations per month. This tier suits larger organizations with complex journey mapping requirements.

Next Steps

Once you’ve created your first journey, you’re ready to explore Journey Mapper’s full potential. Learn the canvas interface to understand your workspace, add touchpoints to build your customer journey, use analytics to track costs and revenue (Pro+ feature), collaborate by inviting team members, and export results to share insights with stakeholders.

Ready to start mapping? Continue to our Canvas Basics guide to master your workspace.