Create, Edit, and Delete Region Touchpoints

Region touchpoints provide organizational structure for complex customer journeys by grouping related touchpoints into logical phases or sections. Understanding region management helps create clearer, more navigable journey maps.

Types of Advanced Touchpoints

Journey Mapper offers specialized Advanced Touchpoint types designed for complex customer interactions.

Decision Points represent critical choice moments where members make important decisions. These touchpoints feature multiple path outputs, conversion tracking capabilities, A/B testing integration, and satisfaction scoring systems that help you understand and optimize decision-making processes.

Emotional Milestones capture significant moments in your member’s emotional journey. They include sentiment tracking (positive/negative), intensity scaling (1-10), space for emotional context notes, and tag systems for common emotions like excitement, frustration, and delight.

Resource Touchpoints represent physical or digital resources your members interact with. They feature resource utilization tracking, cost metrics, availability scheduling, and integration with common resource booking systems to optimize resource allocation and usage.

How to Use Advanced Touchpoints

Using Advanced Touchpoints is straightforward once you have the right subscription. Ensure you have Pro, Pro Plus, or Lifetime subscription access, click the ”+” button in the toolbar, select the “Advanced” tab, choose your desired touchpoint type, and drag it onto your canvas. The system automatically provides the enhanced properties and analytics capabilities.

Customizing Advanced Touchpoints

Advanced Touchpoints offer extensive customization that goes far beyond basic properties. Options include configuring specific interaction paths, enabling tracking and testing features, customizing visual design elements, and setting up automated data collection. The configuration system allows for sophisticated setup including path options (Continue, Exit, Request Help), conversion tracking activation, A/B testing capabilities, and custom design elements with color schemes, icons, and shapes.

Analytics Integration

Advanced Touchpoints automatically collect detailed interaction metrics that appear in your Analytics dashboard. These metrics include time spent on each touchpoint, conversion rates between connected touchpoints, sentiment trends over time, and resource utilization efficiency. This data transforms your journey maps from static visualizations into dynamic performance monitoring tools.

Best Practices

Touchpoint Naming requires strategic thinking. Use clear, descriptive names that include the action or outcome while keeping names concise but informative. This clarity helps team members understand touchpoint purposes instantly and improves collaboration effectiveness.

Visual Organization enhances journey readability and usability. Group related touchpoints together, use consistent spacing and alignment, and color-code touchpoints by type or department. This systematic approach makes complex journeys easier to navigate and understand.

Documentation ensures long-term value and knowledge transfer. Add detailed descriptions to complex touchpoints, include success metrics where applicable, and document any special requirements or considerations. Thorough documentation helps team members understand context and maintains consistency over time.

Troubleshooting

Common Issues have straightforward solutions. If touchpoints aren’t connecting properly, check that connection handles are properly aligned, ensure no overlapping touchpoints exist, and verify touchpoint type compatibility. If advanced features aren’t showing, confirm appropriate subscription level, check browser feature support, and clear browser cache before refreshing the page.

Examples

Coworking Space Check-in Process demonstrates practical Advanced Touchpoint application. Arrival (Physical Touchpoint) occurs at the front entrance, involves reception team, and takes 2-3 minutes. Identity Verification (Multi-channel Touchpoint) uses mobile app, key card, or manual check-in with guest registration fallback and 95% success rate. Workspace Assignment (Decision Point) branches to hot desk, private office, or meeting room based on membership type, availability, and preferences, offering both automated and manual assignment options. Onboarding (Emotional Touchpoint) targets welcome and belonging emotions through tours, introductions, and welcome packets, measuring success via member satisfaction scores.

This comprehensive approach transforms simple check-in processes into optimized member experiences that can be measured, analyzed, and continuously improved.

Next Steps

Master Advanced Touchpoints, then explore complementary features. Learn how to leverage them with Analytics and Insights tools, integrate them into team collaboration workflows, and optimize them using journey analytics for maximum customer experience impact.