Journey Summary Panel: Your Analytics Command Center

By Pauline Roussel • January 10, 2025 • 2 min read
analytics summary-panel insights
Journey Summary Panel: Your Analytics Command Center

Journey Summary Panel: Your Analytics Command Center

The Journey Summary Panel is one of Journey Mapper’s most powerful features, designed to transform scattered customer touchpoints into a unified view of your customer experience.

What is the Summary Panel?

The Summary Panel consolidates all touchpoints from your customer journey into a single, comprehensive dashboard. Instead of manually tracking individual interactions, you get an automated overview that reveals patterns, costs, and opportunities across your entire customer lifecycle.

Key Benefits

Complete Journey Visualization

  • See all touchpoints across the customer lifecycle in one place
  • Identify gaps and opportunities in your journey
  • Track the flow from awareness to advocacy

Financial Analysis

  • Calculate total journey costs and revenue potential
  • Identify your most expensive and profitable touchpoints
  • Make data-driven decisions about resource allocation

Team Alignment

  • Ensure everyone understands the complete customer reality
  • Share insights across departments
  • Build consensus around customer experience priorities

How to Use the Summary Panel

  1. Access the Panel: Click the Summary Panel button in your toolbar
  2. Review Metrics: Examine key metrics like total touchpoints, journey cost, and revenue potential
  3. Analyze Phases: Break down your journey by customer lifecycle phases
  4. Identify Patterns: Look for trends in touchpoint types and emotional moments
  5. Take Action: Use insights to optimize your customer experience

Best Practices

  • Regular Review: Check your Summary Panel weekly to spot trends
  • Team Sharing: Use the panel in team meetings to align on customer experience
  • Action Planning: Turn insights into specific improvement initiatives
  • Continuous Improvement: Update your journey based on summary insights

Getting Started

To start using the Summary Panel effectively:

  1. Ensure your journey has multiple touchpoints mapped
  2. Add cost and revenue data to your touchpoints
  3. Assign emotional states to key interactions
  4. Review the automatically generated insights

The Summary Panel transforms complex customer journeys into clear, actionable intelligence that drives better business decisions.